Godiva Chocolate Bars

Target Audience: Ages 14 to 60

Media/Software: Adobe Illustrator and Photoshop

Design Intention: SCAD B.F.A. Student Project

Overview: I chose to create a campaign for Godiva Chocolatier. I appreciate the quality of the product they produce and wanted to create an art inspired seasonal packaging for them. The creation of chocolate is an art form in itself. I think Godiva choosing to do a seasonal packaging line focusing on inspirational artists from the past in Graphic Design would really help promote their chocolate in a new and interesting way. The graphic prints are very bold and would help Godiva's chocolate stand out on the racks. Everyone knows the quality of a Godiva chocolate bar. This packaging would help to reach a younger demographic along with maintaining the faithful customers who will always choose Godiva.

*Recognition: Finalist in SCAD's Graphic Design show, Secession.

Process