Easyship Paid Search Ads

It can be challenging to stand out in the digital space. You want to grab the viewer in that short, 2 second window before they’ve scrolled on. When I started at Easyship, we were starting our paid search ad creation from scratch. We would concept, design and test. All of our ads were A/B tested for performance research and growth. Over the years, we created a brand aesthetic and language that performed best for our target audience of SMBs - many times focusing on our discounted rates, big-name couriers, and partner marketplaces. In our variations, we would target audiences by countries (USA, UK, Australia, Canada, Hong Kong, and more) to provide the best experience possible. One single design could easily be made into 30+ ads once sizing, and target audiences were defined.